This week Google decided to punish herself for SEO practices considered illegitimate. The problem occurred when an agency called Unruly Media, hired by Google, ordered paid posts about Chrome for several blogs. These posts contain the warning that they were sponsored, but was missing one important item: the attribute "rel = nofollow" on links to the site of Chrome.
This attribute indicates a link to robots indexing pages do not need to be indexed, which prevents the change in ranking a page of results. The result? The pagerank of the site's Chrome will be lowered for 60 days of Google search, which is the standard punishment that applies the company when it detects this type of practice. Doubt? See below for the browser to search on Google.
Google said it has hired advertising agency responsible for the video to publicize Chrome through online advertising such as banners and other means, but not paying for advertising on blogs posts. In fact, a company spokesman said explicitly that they avoid paying bloggers to write about the products.
It seems that Google is returning to its roots and focusing on the mantra "Do not be evil." It remains that they operate in other sectors too.
This attribute indicates a link to robots indexing pages do not need to be indexed, which prevents the change in ranking a page of results. The result? The pagerank of the site's Chrome will be lowered for 60 days of Google search, which is the standard punishment that applies the company when it detects this type of practice. Doubt? See below for the browser to search on Google.
Google said it has hired advertising agency responsible for the video to publicize Chrome through online advertising such as banners and other means, but not paying for advertising on blogs posts. In fact, a company spokesman said explicitly that they avoid paying bloggers to write about the products.
It seems that Google is returning to its roots and focusing on the mantra "Do not be evil." It remains that they operate in other sectors too.
