Friday, January 27, 2012

New Google privacy policy: spread your data across all services

Last Night Google announced the streamlining of its privacy policy that says it will now include 60 to 70 different documents related to the privacy of the company's services. This change, which only comes into effect on March 1, also says that from that day Google users will have their data shared among the company's services, willingly or not.


What that means, Google's own words, is that "you can provide a more personalized experience." In practice, it is only unifying data services not only to provide results that are more personal and more accurate but also more targeted ads and therefore can yield more in the end. See a brief explanation in the video below, in English.

Obviously Google is a company and as such have to aim at profit. These changes reflect a lot of this line of thought, profit more with the help of more personalized advertisements. And who does not want to use Google still has a little over a month to withdraw their data from company servers through tools DataLiberation.

When Google announced that the results would include shared links from Google in my circles, I did not like, but at least there exists the option to disable. Here, if you do not want to have your search history, watched videos or location (for users of Google Latitude on Android phones) linked to your Google account, the only option is to use no service to them. No opt-out.

If it's good or bad, will the preference of each. Gizmodo U.S. think Google is contrary to his mantra "Do not be evil", but I'm not as extreme as well. I think if I still have the option to disable the social search, do not care about Google's data raise the rest of what I seek in my account, provided that such data are well protected and provide an advantage.