Like Google+ and Twitter Facebook begins the process of checking profiles of certain people most prominent in the media world in which we live. Say singers, athletes, media personalities and celebrities in general (professional blogger account?) Will have the deserved recognition after confirming the identity and have the account "verified".
The social network will ask these people to send high-garbo an official document issued by the government which included data such as full name and date of birth. From there, the company reserves the right to put the most important front pages of the suggestions they deserve without the signatures of mere users (you and me, of course).
How about checking who you are?
TechCrunch confirmed the information and gives the example of Lady Gaga. Who search for Stefani Germanotta, the baptismal name of the artist, could reach different results than the official profile. With the verified account is easier for the algorithm Facebook understand the importance of Lady Gaga compared to other Internet users and suggest her profile more prominently.
Moreover, it is up to Lady Gaga decide whether to display your business name, the Christian name or both on the page that keeps on Facebook. That means, break, Facebook opens up support for nicknames in the social network.
The verification of Facebook accounts will be proactive. That is, the social network will ask the person to confirm the data taking into account several factors, including the number of subscribers of the page (I have mine, if someone wants to sign). You is not a celebrity can not request that your account is verified (or I).
In other news related to social network, the Brazilian website specialized in advertising AdNews reports that corporate profiles with the timeline feature to be tested starting in March in the United States.