During the event Let's Talk for the iPhone 4S, Apple introduced a new application for your smartphone, the Find My Friends. In this app, you can register your friends, and as its name suggests, and find them wherever they are.
It is not, however, an invasion of privacy. This is because the Find My Friends only shows the location of people who chose to share such information with the user formerly. The application sorts your friends and family registered in a list. When selecting one, the location is displayed on a map of the region, very similar to what Latitude was already doing.
One interesting feature of Find My Friends is the ability to program it to only display the user's location at predetermined times of day. Disable the application is also quite simple, which ensures total control over the information shared. The Find My Friends iCloud will run the service from Apple.
Aside from interacting with friends, the program also has a great potential to be used by families. For parents, especially the exact location of their children can be a source of relief. What promises to be a big social application can also become an issue of safety in many cases.
