In an attempt to make their little spoken emplaque market Chrome, Google made its debut yesterday in opening the first retail store for selling notebooks with the system. Located in London, England, and named the "Chrome Zone", the shop is installed in the neighborhood of Tottenham and so far have a single product on their shelves: Samsung Chromebook, which hit stores in late July.
According to Arvind Desikan, marketing director of Google UK, "80% of computer sales are made in retail stores." "Inspired by" the famous Apple Stores, the Zones have Chrome benches where prospective buyers can try the machines and rely on staff to clarify any doubts. But while the apple stores bet on soft colors and clear ways, the shops Google contrasting surfaces white with shades of blue, green, yellow and red in their decor.
The store opened last Friday, day 30 and another branch will open next Friday, March 7, in the town of Essex, also in the land of the queen. They sell a WiFi version of the Samsung Chromebook for 349 pounds, while the 3G model costs 399 pounds ($ 990 and R $ 1,130, respectively). Other companies in the world should be announced "soon."
