Despite the growth of Facebook have ample space in the media, Google is still by far the largest online ad world. In 2011 the giant web has raised no less than $ 37 billion on advertising network, while Facebook only $ 2.9 billion.
But that does not mean that Google is quiet compared to Facebook. As pointed out by columnist Dan Frommer, of ReadWriteWeb, Google is "horrified" with Facebook that he knew too much about users.
"Facebook knows who you are because you told them," says the journalist, who points out that social networking is able to display ads for navigators, customized according to your profile. "The users voluntarily provide a series of data such as location, age, gender, interests, relationship status, education and work," he says, breaking explained the reasons for the web giant is investing aggressively in their own social network (and on their potential profits) in recent times.
All this was nothing more than mere speculation if not for the aggressive attitude of the CEO Sergey Brin compared to Facebook in an interview this weekend the British newspaper The Guardian.
"Very powerful forces are aligning against the open side of the Internet around the world," he said to the newspaper, which then explains that the threats come from governments seeking to restrict the communications of their citizens, companies that want to fight piracy and "walled gardens" that Facebook (and Apple) controem to strictly control the content accessed by your users.
According to Brin, Facebook "does not make it easy to transfer data from your servers, as it comes sucking Gmail contacts for years." He went on saying that he and Larry Page could never create something like Google Facebook existed at the time. "You have to play by their rules, which are very restrictive. (...) Google developed in an open environment. Today there are many rules that hamper innovation, "he says.
In any case, opinions about Facebook Google have been very different. In 2011, the chairman Erich Schmidt went on to say that Mark Zuckerberg came to deny a partner with your company, which ended by the creation of Google +.
But that does not mean that Google is quiet compared to Facebook. As pointed out by columnist Dan Frommer, of ReadWriteWeb, Google is "horrified" with Facebook that he knew too much about users.
"Facebook knows who you are because you told them," says the journalist, who points out that social networking is able to display ads for navigators, customized according to your profile. "The users voluntarily provide a series of data such as location, age, gender, interests, relationship status, education and work," he says, breaking explained the reasons for the web giant is investing aggressively in their own social network (and on their potential profits) in recent times.
All this was nothing more than mere speculation if not for the aggressive attitude of the CEO Sergey Brin compared to Facebook in an interview this weekend the British newspaper The Guardian.
"Very powerful forces are aligning against the open side of the Internet around the world," he said to the newspaper, which then explains that the threats come from governments seeking to restrict the communications of their citizens, companies that want to fight piracy and "walled gardens" that Facebook (and Apple) controem to strictly control the content accessed by your users.
According to Brin, Facebook "does not make it easy to transfer data from your servers, as it comes sucking Gmail contacts for years." He went on saying that he and Larry Page could never create something like Google Facebook existed at the time. "You have to play by their rules, which are very restrictive. (...) Google developed in an open environment. Today there are many rules that hamper innovation, "he says.
In any case, opinions about Facebook Google have been very different. In 2011, the chairman Erich Schmidt went on to say that Mark Zuckerberg came to deny a partner with your company, which ended by the creation of Google +.
