This was the first year that Apple passed without their original creator. Since the death of Steve Jobs, in October last year, much has changed in the apple company. Much as was also continued. The desire to discover the limits of the technology still exists and we see it in the products launched this year. But not all flowers and also saw lows throughout the year. Here are five points of the Apple in 2012.
New iPad
Earlier this year, precisely in March, Apple showed everyone what we expected: an iPad with better hardware. Called "New iPad" tablet to hit the market with a high screen density of pixels (2048 × 1768; trade name Retina Display), 5 megapixel rear camera and processor Apple A5X. No change in design.
The iPad third and fourth generations also renewed connectivity: he was the first Apple tablet to feature 4G LTE network support - in some countries. It may be something that we expected, so no big surprise here, but it was still a significant evolution of a product that gained major share of the tablet market. Numbers advisory recent show that one in four Americans has a tablet. Apple grabs most of this segment.
iOS 6 and divorce Google
The first beta iOS 6 (read review) brought an unexpected newness: maps themselves. Created by apple company in partnership with several specialized companies, its main differential was well highlighted by other users of the system: it was worse than Google Maps. Lack of data and images marked not only wrong during the test period as its launch a few months later. And to this day he is still a joke. Tim Cook had to personally apologize for the trouble.
Besides retire Google Maps, Apple also deleted the application from YouTube, showing the separation. Fortunately Google was filling the holes left over months, with the launch of YouTube application and Google Maps shortly after. But it was not fast enough to prevent Apple's reputation was shaken.
Patent Fight
2012 was not the year that Apple began to litigate for its patents, but it was the year she won a significant victory. The main battle against South Korea's Samsung, reached a peak in August when a jury decided that Asian competitor would pay $ 1.05 billion dollars (fortunately, not coins!) For violations of intellectual property on the line appliances Galaxy and others running Android, iOS competitor.
The fight is not over - Apple has not seen a penny of the fine. The case against Samsung still creeps in U.S. courts, as well as dozens of other cases that Apple has opened itself against Samsung and other companies around the world. It is likely that some of them end in 2013, but not in all countries that Apple has the advantage, so do not know what the likely outcome.
iPhone 5 and iPad Mini
It was in September of that year that Apple decided to upgrade your mobile more famous. The iPhone 5 came on the market after months of speculation, and come with a larger screen than the 4G LTE network support (also in some markets). If you want to read a review of this realistic iPhone from someone who does not believe that it was made by magical elves, I wrote this text.
Updated again, in the same year, generation iPad and presented the much awaited iPad Mini with 7.9-inch screen. The little tablet that does not come with retina display has the potential to eat a good slice of the pie smaller Android tablets. Fortunately it was then that the apple company realized that a product name can not be "new" and renamed its newest model for tablet "iPad with retina display."
The peak and the decline in shares
Shortly before the launch of the iPhone in August, Apple reached a historic level, reaching market value at around 620 billion dollars, surpassing Microsoft. The launch of the iPhone stretched that margin even more: the new phone did Apple's shares exceed $ 700 per share - much as a company has achieved on the stock exchange.
But what goes up must come down. In early December Apple shares reached the lowest value in the last six months: $ 515 per share. This does not necessarily mean that the apple company is in decline, or that it will cease to profit in fiscal horrors. The departure of key executives, patent issues, disaster maps with iOS 6 left marks on shell Apple. And the actions are a reflection of falling that these brands are highly visible.
What to expect in 2013?
Apple is not inert. She always tries to push the technology to its limit, as I said at the beginning of the text. Therefore, adopts standards that few in the industry have adopted, creating devices that break paradigms and innovating whenever it encounters a space where innovation - if only to improve something that already exists and sell as resolucionário or renanovado. My bet is that even with all the problems of maps, deeds, patents and executives, in 2013 Apple will continue to do so. And surprising the world in the way. Without Steve Jobs, you see.
New iPad
Earlier this year, precisely in March, Apple showed everyone what we expected: an iPad with better hardware. Called "New iPad" tablet to hit the market with a high screen density of pixels (2048 × 1768; trade name Retina Display), 5 megapixel rear camera and processor Apple A5X. No change in design.
The iPad third and fourth generations also renewed connectivity: he was the first Apple tablet to feature 4G LTE network support - in some countries. It may be something that we expected, so no big surprise here, but it was still a significant evolution of a product that gained major share of the tablet market. Numbers advisory recent show that one in four Americans has a tablet. Apple grabs most of this segment.
iOS 6 and divorce Google
The first beta iOS 6 (read review) brought an unexpected newness: maps themselves. Created by apple company in partnership with several specialized companies, its main differential was well highlighted by other users of the system: it was worse than Google Maps. Lack of data and images marked not only wrong during the test period as its launch a few months later. And to this day he is still a joke. Tim Cook had to personally apologize for the trouble.
Besides retire Google Maps, Apple also deleted the application from YouTube, showing the separation. Fortunately Google was filling the holes left over months, with the launch of YouTube application and Google Maps shortly after. But it was not fast enough to prevent Apple's reputation was shaken.
Patent Fight
2012 was not the year that Apple began to litigate for its patents, but it was the year she won a significant victory. The main battle against South Korea's Samsung, reached a peak in August when a jury decided that Asian competitor would pay $ 1.05 billion dollars (fortunately, not coins!) For violations of intellectual property on the line appliances Galaxy and others running Android, iOS competitor.
The fight is not over - Apple has not seen a penny of the fine. The case against Samsung still creeps in U.S. courts, as well as dozens of other cases that Apple has opened itself against Samsung and other companies around the world. It is likely that some of them end in 2013, but not in all countries that Apple has the advantage, so do not know what the likely outcome.
iPhone 5 and iPad Mini
It was in September of that year that Apple decided to upgrade your mobile more famous. The iPhone 5 came on the market after months of speculation, and come with a larger screen than the 4G LTE network support (also in some markets). If you want to read a review of this realistic iPhone from someone who does not believe that it was made by magical elves, I wrote this text.
Updated again, in the same year, generation iPad and presented the much awaited iPad Mini with 7.9-inch screen. The little tablet that does not come with retina display has the potential to eat a good slice of the pie smaller Android tablets. Fortunately it was then that the apple company realized that a product name can not be "new" and renamed its newest model for tablet "iPad with retina display."
The peak and the decline in shares
Shortly before the launch of the iPhone in August, Apple reached a historic level, reaching market value at around 620 billion dollars, surpassing Microsoft. The launch of the iPhone stretched that margin even more: the new phone did Apple's shares exceed $ 700 per share - much as a company has achieved on the stock exchange.
But what goes up must come down. In early December Apple shares reached the lowest value in the last six months: $ 515 per share. This does not necessarily mean that the apple company is in decline, or that it will cease to profit in fiscal horrors. The departure of key executives, patent issues, disaster maps with iOS 6 left marks on shell Apple. And the actions are a reflection of falling that these brands are highly visible.
What to expect in 2013?
Apple is not inert. She always tries to push the technology to its limit, as I said at the beginning of the text. Therefore, adopts standards that few in the industry have adopted, creating devices that break paradigms and innovating whenever it encounters a space where innovation - if only to improve something that already exists and sell as resolucionário or renanovado. My bet is that even with all the problems of maps, deeds, patents and executives, in 2013 Apple will continue to do so. And surprising the world in the way. Without Steve Jobs, you see.
