Expose, receive and share the Internet seems to be the new social demands of the twenty-first century. A study released in March this year shows that 66.8% of people who use the Internet in the world are part of social networks, while only 65.1% of them use e-mail. This means that the digital living on sites like Orkut, Facebook and Twitter became more important than pure and simple communication made by e-mail.
On Twitter, the big difference is the range that opens to the exchange of information, whether personal or professional, which enables the exchange of experiences quickly and efficiently between people with common interests. For the Twitterer Bruno Waddington (BrunoSwell @), followed by more than 21 000 people, Twitter has several advantages over other media members. "The content is fast, reliable and more interesting: it summarizes what is best in 140 bytes.
This is the big move: to answer "What are you doing?" In just 140 characters - same size as an instant message sent by mobile phone. The principle seems small, but it is not. Moreover, the idea of giving satisfaction to your day-to-day for strangers does not sound good, but as Twitter is cleared, there is a shorter way to disseminate news, to tell relevant events, and advertise their product.
The Webdesigner Murilo Gagliardi (@ MuriloGagliardi) surrendered to Twitter to be a simple tool that can unite many people, ideas, desires and attitudes. But he confesses that what most attracted his attention is the power of disclosure and acceptance of a product he has. "When posting a new article in my column 'Technology Scene' from Itu.com.br always divulge the link to all my followers. And depending on the content, take a fright when I see the hits generated through Twitter. Check out some tips for using your Twitter!
The numbers of Twitter
According to research conducted by the Brazilian Institute of Public Opinion and Statistics (Ibope) in April this year, Twitter has grown 456% between unique hits, compared to the same period in 2008.
Have another survey released recently by Nielsen Online shows that the Brazilian Internet users are most active on Twitter, about 15%. In June it was five million entries from Brazil on the popular microblogging service, an increase of 71% compared with the previous month.
Journalist and PhD in Social Communication at USP, Pollyana Ferrari (@ pollyanaferrari) attributes this rapid uptake of Internet users to instantly communicate and brief. "Twitter is easy to use, requires no learning prepared by the user and encounters the era of 'do it yourself' we're living."
Despite this rapid advance, the youngest of social media still takes his first steps in Brazil. Of the 25.5 million Internet users in the country, Twitter has only 3.9% of the public.
Twitter and journalism
A very common practice among Twitterers are posting news that are circulating in the press and speak in their behalf or otherwise. The most powerful web 2.0 became known as the Rebellion, when Iranian protesters used Twitter to organize protests against what they considered was an unfair election.
Twitter also produced eyewitness accounts of the terrorist attacks that killed 173 people in Mumbai (India) last year. And when the U.S. Airways jet crashed in the Hudson River in New York City, Twitter was among the first places where links with photos of the fall were placed.
In Brazil, the most famous case is the # forasarney, a movement organized by Twitter users asking for the departure of Senate President Jose Sarney. In one minute the # forasarney counted 110 posts on Twitter, and within an hour were more than 10,000 messages posted on the subject. Track the ranking of the top tags used!
Journalism has also shown good use of this new tool, as opposed to rumors that said that Twitter would usurp the work of journalists. Traditional branch companies like the New York Times and CNN, USA, and BBCBrasil and iG, Brazil already use Twitter to broadcast news.
When talking about the relationship between journalism and Twitter, Pollyana Ferrari quotes professional colleague Gabriela Zago, saying that Twitter gives a journalism and communication character of agility. "For the ability to send and receive updates via mobile devices (cell phones, PDAs, etc.), it can get and pass information both to the event."
In Itu.com.br (@ itucombr) - which has always been plugged into what is most advanced in terms of web 2.0 - this is no different. Daily headlines are accompanied by links posted on Twitter transmitting the followers of the site, the main news of Itu and region. "Twitter is an important tool that is significantly changing the concept of journalism. And of course he is already part of our day-to-day, "says Deborah Dubner (@ deborahdubner), director of Itu.com.br. He adds: "Our journalism has always been 2.0 since the beginning. We always pay attention to what happens again and not only trying to 'accompany' the changes, but mostly "be" this change in our actions. That is our philosophy and our mission. "
Programs for Twitter are not new: the social network is now so popular that no matter the device, surely there is at least half a dozen options to tweet from it. Meet some tools to optimize your Twitter!
To some this may be just a fad that in time will have no more space in the media, but today, in which knowledge is essential and time is money - and expensive - Twitter appears to combine business with pleasure, bringing - for those who follow Twitterers committed to information - various topics quickly and reliably.
Addiction is inevitable. And you can not get out of this. Read some tips you need to enter this new wave! And start following people who share and add: 300 + Twitter!
