Thursday, May 12, 2011

Social Media: Are you prepared?

The answer is "no"! Nobody is prepared to deal with the revolution of social media. Neither experienced seniors in the digital world, not the natives of the Internet that tweeting all day. The fact is that news arriving every minute by Google, Orkut, Twitter, Ning, MySpace, YouTube, Facebook, Flickr and many others. New verbs like "GOOG" and "twit" to quickly incorporate the daily vocabulary, giving us the odd feeling that we can not live without those words.

Social media has elected Obama, is revolutionizing journalism, ended the war in Iran, is reinventing advertising, implementing health and education. But ultimately, what is Social Media? Social Media is the reporting of all for all. Until a few years ago, the mass media was one for all. From TV to the viewer, the newspaper for the reader, the listener to the radio and so on. Who owned the media, held power. That has changed! Now everyone can produce and receive information over the largest communication network on the planet: the Internet. "Media" are the means and "Social" is relationships. Warning: do not confuse "Social" with "social" of social responsibility, which in this case is something else.


Who decides to dive in the sea of ​​possibilities goes through several stages: first, the discomfort of not having the slightest idea what key press. Do not be fooled, because this will happen and is normal! Even if you are an expert in any community that does not mean you do not need some time to accustom themselves to others. The rule is no rules in this world: each community has its rationale and functions of your "wiring" unique and particular hermit certain forms of communication. For example, do not think because you're going to find easy orkuteer on Facebook. You have to give it time, feel the atmosphere of the community, understand what is the reason it exists and you become part of that tribe. It's like, for example, going to college and then enter another. They are totally different worlds!


The second stage involves certain taste already: find friends, family, coworkers, find out what you can do, how to communicate, read interesting things, share your world, have new ideas, doing business. Starts to get hot. Or not! You may discover along the way that it has nothing to do with you. Alright! Nothing is for everyone. But at least have an idea is important because you will hear much talk of this subject, either in your work, especially among friends and the conversation of their children.


The third stage is very good and not all get there: it is when you feel at home, with familiar tools, and get to explore the best of all worlds. It's when you think: "Ah! Now I drew! "And have fun for real, creates, invents, makes, remakes, share, experience, risk evolves.


The itu.com.br always been ahead of its time, bringing to Itu (in 2000) a service portal and news before you even get the broadband in the city. The concept that guided the development of this portal has always been supported in the relationship with the city, valuing people and projects, encouraging participation, bringing back to virtual life that exists on the streets of Itu and region. And since Social Media are the means to facilitate communication and relationships between people, we can consider that 10 years they are part of daily itu.com.br. But the world has changed! The tools today are many and, as we were responsible for teaching hundreds of people on the Internet, today we continue on the road, celebrating the news and incorporating the new tools, always with the same philosophy.


For this reason, we decided to open this kind of compass: "Social Media: Everything you wanted to know but was too embarrassed to ask." The Itu.com.br will unveil the major pathways of Social Media. Our intention is not exhausted this subject, but sharpen his inexhaustible curiosity to enter into this collaborative universe, or share your experience with our readers.


Weekly we will make a report addressing a different subject on Social Media, where interaction with, tips, interviews with rural people, videos and suggestions.


Prepare to learn more about Twitter (after all, what is?), Ning (the network of networks), YouTube (where you see and do TV), Facebook (which elects to President!), Orkut (the number one Brazil), blogs (much more than a diary), LinkedIn (the network in a suit and tie), Myspace (the temple of music), Flickr (revealing his talent), DIG (treasure hunt), Google (the noun verb) and other novelties which appear every day.