After much negotiating, the Financial Times announced Wednesday that it quit the company from the apple App store. In fact, nearly so: the FT is giving up its presence in the App Store, app store so venerated by fans of Steve Jobs.
To our knowledge, the FT is the first vehicle weight to abort its strategy to iOS. The reason for this decision is obvious to some, but give it explicit here: the policy of sharing of gains that the company Steve Jobs, currently led by Tim Cook, has since it was created. The application is responsible for 70% of any amount negotiated in the App Store, while Apple gets the other 30%. For the FT the situation became impossible.
Journal of highly appreciated business, the Financial Times has a legion of users in various devices. His audience, composed especially for executives, entrepreneurs and people who "choose" the things of this world, pays a higher price for premium information considered. Split Apple part of this money is usually not an option for vehicles of any kind.
And what about the Financial Times in IOS? The application has been removed from the App Store. This does not mean he is automatically disabled on all iDevices who have downloaded. But the recommendation of the Financial Times is that users start to access the mobile version of FT, complete with all the resources that the application for iOS offered.
The development team of the Financial Times has also embarked on new wave of HTML5 use to make web apps. The mobile site allows you to save the journal news for offline reading, which in itself reproduces normally expect from an actual application, installed on the smartphone.
The Financial Times is not the first company to wonder with the guidelines due to Apple's App Store. In February, Apple has banned the apps would take users to external sites in order to sell extra features (not to split the money with the company). Google Books was in July, removed from the App Store for a short period of time before they remove any link to its online store (and out of iOS) publications. Amazon has the same problem with the app for the Kindle.
However, it is fair to say that, according to the FT, the decision was made after talks "friendly" with Apple. I know, I know ...
To our knowledge, the FT is the first vehicle weight to abort its strategy to iOS. The reason for this decision is obvious to some, but give it explicit here: the policy of sharing of gains that the company Steve Jobs, currently led by Tim Cook, has since it was created. The application is responsible for 70% of any amount negotiated in the App Store, while Apple gets the other 30%. For the FT the situation became impossible.
Journal of highly appreciated business, the Financial Times has a legion of users in various devices. His audience, composed especially for executives, entrepreneurs and people who "choose" the things of this world, pays a higher price for premium information considered. Split Apple part of this money is usually not an option for vehicles of any kind.
And what about the Financial Times in IOS? The application has been removed from the App Store. This does not mean he is automatically disabled on all iDevices who have downloaded. But the recommendation of the Financial Times is that users start to access the mobile version of FT, complete with all the resources that the application for iOS offered.
The development team of the Financial Times has also embarked on new wave of HTML5 use to make web apps. The mobile site allows you to save the journal news for offline reading, which in itself reproduces normally expect from an actual application, installed on the smartphone.
The Financial Times is not the first company to wonder with the guidelines due to Apple's App Store. In February, Apple has banned the apps would take users to external sites in order to sell extra features (not to split the money with the company). Google Books was in July, removed from the App Store for a short period of time before they remove any link to its online store (and out of iOS) publications. Amazon has the same problem with the app for the Kindle.
However, it is fair to say that, according to the FT, the decision was made after talks "friendly" with Apple. I know, I know ...
