Thursday, November 10, 2011

Google tests reliable sources in the search results

Quality information  is something harder to find in large network. It is not uncommon, but not everywhere. Solving part of the problem related to trusted content, Google decided to test a different way to present search results with highlighted information deemed reliable partner for them.


Rather than explain how it works, there goes the first screenshot. We have a search by the name of the singer Rihanna, an artist who deserves international information and cleared in Google searches.

Alongside the results appear a sidebar with the huge short biography of Rihanna, courtesy of Wikipedia, then data about your birth, place of origin, height (!) And even the name of the current boyfriend - something tells me that the algorithm Google can go crazy trying to follow the novels of certain artists, always so fickle and varied.

Besides personal information, the music for Rihanna, entitled to the year of release and the album to which they belong, are also displayed through the feature now called Sources (sources, the translation into Portuguese).

In another example seen by a user, the search for "twitter" brought about the founding of microblogging, as well as its current CEO.

It is not today that Google has been reinforcing the premise that want quality content and that content will have privileges. The Panda update for the search algorithm has made it clear: they want more articles written by professionals, more detailed content pages, and less hype.

If all goes well in the Sources of the experiment, it is likely that some content partners carry the day and are held captive in the search pages (thanks Wikipedia).

As with any feature is not confirmed officially, Google says it is testing the Sources. It may be that the feature appear more often and to more users. Maybe they dismiss the idea without even telling the public why. I cheer for the first option.