Wednesday, February 29, 2012

MySpace: The path to success

Gone is the time to have a good and famous band, he needed only one or two guitarists, a bassist, a drummer and a vocalist. Currently there is a new basic requirement for making it a success: having a Myspace account!

This special report will tell us more about this social media has come to fetch more than $ 1 million advertising each day and now he means "broken."


MySpace is a social networking service that uses the Internet for online communication through an interactive network of photos, blogs and user profiles. It was established in 2003. It is the largest social network in the United States and the first in the world with over 110 million users. Includes an internal e-mail, forums and groups. MySpace is a very active site, with new members joining daily service and new features added frequently. See some of the services offered on the site!


Guitar on his back and the pc MySpace

The growing popularity of the site and its ability to host MP3 has caused many bands and musicians to register, sometimes making their profile pages of its website.

The Internet has become an important means of disclosure and mandatory for any band today. Marcelo Caldeira is the band's keyboardist Rubik's Cube and supports the use of MySpace to promote the work of the band. "The idea is to use it [MySpace] more as a tool to approach people who follow the band, looking for more interactivity with them, besides, of course, to spread our agenda and the songs from our repertoire, as we are writing to prospective contractors. "

However, he notes that interactivity should be a "two-way street", being used not only to disseminate the work, but also to interact with fans, giving room for conversations, requests, suggestions and criticisms. "Slowly, we want to join the MySpace group that loves our work and chat, exchange ideas with these guys," said Caldeira.

The singers for MySpace profiles are different profiles of normal. In them, artists are invited to download MP3 music ten. The user must download the copyright to use them (have your own work, permission, approval, etc.).

No matter if the artist is already famous or not, aspiring artists can upload their songs to MySpace and have access to millions of people in one day. "MySpace is becoming an important channel for new bands in Brazil, is gaining momentum slowly, especially for the dissemination of independent work. When properly used, can become a very powerful tool, "Caldeira bet.

And not just the beginners who bet on MySpace, artists, media are also easing. Celebs who have an account on the site!

The success was not enough ...

In 2006 and 2007 at its peak, MySpace had about 300,000 main topics in the forum, a total of 3 million postings in the forums about 200,000 groups, 60 million posts in forums and groups from more than 202 million profiles . However, the site came to fetch more than $ 1 million per day, is half bad leg and had been closed off in some countries, including Brazil.

Considered the largest social network, MySpace has begun to falter even in the U.S., where he has been losing users fast-paced and up for Facebook to Twitter.

In Brazil, the mood was steady growth, increasing by almost 2.5 million new users since it started its services in the country. These figures gave hope to the digital music business since the company would end the fiscal year with growth exceeding 100%. But it seems neither these numbers are used to support and maintain the services of MySpace in the country.

The news has shocked not only the network users in Brazil, but also the employees who worked in the office of MySpace in Sao Paulo. The move comes after an announcement from Fox Interactive Media stating that a restructuring would be done in the international operation. With this reform, more than 300 employees were dismissed.

However, it is noteworthy that only the Brazilian office of MySpace closed because the site is still in the air. What is missing is a support in Portuguese. MySpace debuted its operations in Brazil in late 2007 and lasted only a year and a half here, but unlike the office, the site seems to have long life in the country.