Tuesday, March 27, 2012

Samsung does not copy the design of the MacBook: marketing director

Direct from Samsung Forum in Peru - Every now and then we publish news releases notebooks. Every now and then the company - no matter what - is accused of copying the design that Apple uses in its products. Today, to elucidate a bit of this story, I talked about it with Tony Firjam, director of IT sales and marketing at Samsung. He says the South Korean company does not copy the products of the apple.

The matter came when we talked about the products of Series 5 and 9 Series of notebooks from Samsung, announced today for the Brazilian market. Firjam defended copy of the charges saying that Samsung developed its products relying totally on what the customer craves. Sometimes, this means that the company drink supply others - competing in most of the time.

- The tendency of outside is done in partnership with the consumer. There is a copy. Each company launches its own products. From there, the market opens. Many times, product models are similar [to that competition does].


Notebook Ultra Series 5
Since it was at this level, I could not fail to mention that Firjam to the recently announced Series 7 Cronos uses brushed steel casing and backlit keyboard, trademarks of Apple MacBooks (not that it was the first or only to produce such equipment, but it sure was the one that created a halo around those specifics). The executive said that Samsung analyze consumer behavior and develops products that meet a variety of needs.

The backlit keyboard is necessary to make writing easier in dark environments, the brushed metal casing works much better. End Point, according to Firjam.

One point that our chief editor Thiago Mobilon raised in the writing of Tecnoblog on the Series 7 Cronos (he even says this in the podcast) is the multitouch that, based on the motion to spend four fingers up and down on the touchpad, makes the system to activate the WinKey + Tab to show open applications in a three dimensional environment. Firjam says this is an operating system feature that Samsung and it does not interfere.

These are the official responses from Samsung about the issue "copy". The company is constantly being challenged in the courts to use ideas from other companies (you know who I'm talking about) in their products. Day by day, lawyers to defend South Korea. Let us see to what extent.