Thursday, July 7, 2011

Number of active Web users has grown 23% in one year

The total number of Brazilians with internet access at work or at home reached 58.6 million, announced on Thursday (7) Ibope Nielsen Online. Of this total, 45.7 million were active users in May 2011, an increase of 23% compared with 37.3 million the same period in 2010. The figure also represents an increase of 6.8% compared to April this year.


Considering only those households, the number of people with computers connected to the network is 55.5 million. Of this total, active users at home in May 2011 reached 37.2 million, or 30% more than the 28.5 million the same month of 2010. In two years, the total monthly active users in households grew 46%.

The Brazilians were on average 48 hours surfing the Internet in May 2011. That same month, the category recorded the largest percentage increase in the number of unique visitors was the site of automobiles, an increase of 10.9% over the previous month, or 10.3 million unique users.

Internet access in any environment (home, work, schools and Internet cafes) reached 73.9 million people, according to research from Nielsen Online Ibope in the fourth quarter of 2010.