Twitter company recently announced that it closed a deal and would buy the service for an amount of money not reported. What will Twitter do with a company that compiles data on use of social media? Good question.
My guess is that Twitter and want to understand better how to measure trends appear. Such knowledge is crucial to offer what surfers want. Among the technologies BackType, the principal has been able to determine how the acceptance of a tweet in the timeline of the people. That the hand of an advertising agency is golden. And something tells me that Twitter itself wants to be that agency.
Twitter is going to take the whole package. Company, employees, technologies, developing ideas, everything. According to CNET, it is expected that the microblogging make good use of the Storm, a way to analyze and measure the statistics of Twitter in real time. In other words, the micro-blogging will get more strength in analytics.
Once the announced purchase BackType, Twitter is warned that turning off the service APIs. New users will also not be accepted, but who actually uses the tool BackTweets can continue to use (who knows how long, maybe even be obsolete).
So it is that Twitter is growing by leaps and bounds. Buying companies that develop clients for Twitter, creating your own service to send pictures (to upload video is safe for now) and swallowing companies data analysis. I wonder who paid this account.
