The advertising revenue from Facebook in the United States will reach $ 2.2 billion in 2011, taking over Yahoo and snapping up the largest share of online ad market looks.
This recipe will give Facebook a market share of 17.7% in visual advertising on the Internet in the U.S., according to a report released Monday by research firm eMarketer. Last year, this figure was 12.2%.
The figures show the growing trend of Facebook, the largest social network in the world. The company saw its market value rise to about $ 80 billion of recent transactions of its shares in the private market and some investors anticipate that Facebook can make an initial public offering (IPO, its acronym in English) as early as next year.
Although Facebook has grabbed the lead, eMarketer analyst David Hallerman said the overall market for online advertising, including so-called banner ads, sponsorships and promotional videos for websites, is growing robustly as to benefit several companies.
"This is not a game with a score of zero," Hallerman said, asserting that the market for visual advertisements on the Internet is registering a rapid growth as both large international and small local businesses are using the Web to reach consumers.
Internet companies like Yahoo, Google and Microsoft are competing for these advertisers, as new competitors, as the company's collective buying Groupon offer alternatives for online dissemination.
