Thursday, October 4, 2012

Microsoft thinking about buying Rdio

One of the rumors pointed this Wednesday with respect to Microsoft and a possible acquisition of the company Rdio, responsible for the same service that gives you access to a bunch of songs via streaming from pay monthly for it. In Brazil the service was named Hi Rdio, an obvious naming rights agreement with Brazilian operator.


According to the site, they hear rumors about the possible purchase of Rdio. That's all we know so far. Following a good primer of public relations, both Rdio as the giantess Microsoft refused to comment on the rumors.

What does Microsoft gain from a music service that puts both streaming and download of songs (on mobile devices) in the hands of the user? But perfect opportunity to qualify the experience of those who use the Xbox. The console comes slowly becoming a true media center with access to YouTube videos and content acquisition, as well as controversial insertion of advertising space.

Also worth talking about Windows 8, the next version of the operating system which hits stores on October 26, has a footprint much more consumer-focused than at other times. The Windows Store works as app market that comes standard with Windows. Very easy to use. Doing research in Google / Bing and download the application directly from the manufacturer's website continues as an option, but to go to the trouble?

Still in the field of information we have rumors that the company plans to launch a replacement for the subscription service Zune: Xbox Music. I do not doubt that the Xbox Music also comes to Windows Phone 8.