Friday, July 1, 2011

MySpace changes owner for only $ 35 million

End of novel. MySpace announced a moment ago that the owner will change. Exit the News Corporation, one of the largest media conglomerates in the world, and enter the Specific Media, which agreed to sign a check for $ 35 million. Believe me, is very, very little - especially when we consider the history of leadership in social networking web.


The situation was critical of MySpace in recent months. Shamelessly to enter into negotiations (and bargaining), News Corp. Rupert Murdoch had signaled he intended to sell the social network - traditionally associated with musical content - the first company to commit to financing a business in the region of 100 million dollars.


MySpace: brand new in 2010
In the end, sold for much less than that, in order to get rid of a troublesome site days before closing the accounts for the fiscal year.

The same News Corp. paid $ 580 million there in 2005 when it acquired MySpace. In those days, the social network was taking off, and still there was no facebookpólio that currently exists. Orkut was already strong here, but there was still room for a strong global social network. As you can see, the plans of the mega-corporation does not have anything right.

So, head, I remember the despair of News Corp. was most apparent at the end of 2010. It was when they switched the brand of MySpace, for something that still falls short (only you can read "my"!).

It is known that a specific Media will make several cuts on MySpace. Half of the 400 employees will be dismissed, and CEO Mike Jones is also coming to an end. This cuts to begin, of course.