Wednesday, August 10, 2011

Nokia hanging up on Symbian in USA

Nokia's global command tends to insist on their use of Symbian smartphones. That's what the company has been signaling over the past few months, even with other systems available for use. The same is not true for the U.S. subsidiary of the company.


None other than the U.S. President, Nokia, Chris Weber, threw a bucket of cold water on those who still believe in the Finnish company's platform. Symbian was already relying on it.


Sea Ray with Nokia WP7
Nokia United States has always lived a parallel reality of the world. While sales were going well in Europe and in Brazil, but not with the bands there in the Northern Hemisphere. Wired even made a list of seven reasons for the company not wanted there, I passed on here in TB. Now, a series of measures remake the Nokia brand in the U.S..

For starters, will not sell phones and smartphones running Symbian or S40. Instead, Nokia will deliver the American body and soul to the Windows phone so the first devices running Microsoft's system are released. With the RTM in the square for weeks, we can expect news soon.

"Is Windows Phone and all accessories. The reality is that if we do not succeed with the Windows phone, no matter what else we do, "said Weber. An executive rather alarmist, unlike what we see with Stephen Elop, president of the global Nokia. And recall that Elop was the author of a text by comparing the manufacturer to an oil rig in flames (dramático!).

But what about the other markets in Symbian from Nokia in the Americas? I asked that question directly to the office of Nokia in Brazil. The answer will certainly please fans of Symbian:

"Nokia reaffirms its commitment to the Symbian platform in Brazil and worldwide. The operating system, which supports Nokia's global by 2016, will soon receive the update from Symbian Anna, which includes several new features and improvements. In addition, future changes will have more news and Symbian. "

Besides cutting Symbian, Nokia's president said the U.S. Nokia N9 (running MeeGo) was discarded for that market.

Another decision of Nokia is embracing the American carriers. Instead of selling appliances at its full value, cell phones and smartphones will be subsidized - a model that tends to work best there, and that is still used in Brazil mainly by Claro and Vivo.

Nguyen said that the United States to focus more investment from Nokia (and some from Microsoft) in the world. They really want to get to a more privileged position.

By abandoning Symbian, it is clear that Nokia left out the simplest cell. Everyone knows that Windows Phone specifications depends on more wattage, which shows a strategy of only selling smartphone in the States. Meanwhile, Nokia continues its legitimate position to sell more phones in mind, although for this system has to be the ugly (but functional for many consumers) S40.