Friday, December 23, 2011

CES 2012 will be the last with the presence of Microsoft

First of all, we have one fact: Microsoft is not going to start work at the Consumer Electronics Show (CES) from 2013. After many years, the company had privileged space among exhibitors registered by the CEA (event organizer) will no longer participate in that which is considered the largest electronics fair in the world. The CES 2012 takes place between 10 and 13 January next year.


Suit up, hours of speculation. The MSFT (Microsoft) says that the output from the 2013 CES was very friendly. The information, however is disputed by the company's own employees. They say that the CEA decided not to offer a more specific to the Microsoft keynote. In retaliation, the company chose to leave out the show. And the CEA was oblivious to the situation, taking that old philosophy known as "I am the owner of the ball, so I send you."

Also some say that Microsoft is eyeing the kind of disclosure that Apple manages its events produced domestically. Recall that in 2007 there was announced the iPhone during an edition of MacWorld, Steve Jobs doing all the suspense characteristic. In subsequent years, Apple also dropped the biggest event related to the Apple universe promoted by third parties. Instead, they opted to give more prominence to the WWDC and the off-season events that we usually cover here at Tecnoblog - to launch iPhone, iPad, and renovations in the line of iPods and Macs.

Some say that the CEA has asked Microsoft to sign agreements more durable (with digital contract, be?), While the Redmond company was interested in renewing year after year. Again, we have a relationship goes sour and MSFT coming out of CES.

In either case, this is who loses from the CEA, as a large display and may announce its new partner on another date set for themselves. For MSFT may be good news. Without the commitment to the CES, they may have more chance to do things at their own pace. And when the product is ready, then I mark the date and show to the media and the public. It makes more sense when we speak of a company the size of Microsoft.

Rodrigo Ghedin the Geminder and reminded that the conference does MS Build. Why not let the hottest news in the next edition of the event? Several other companies adopt the same stance. Nokia, for example, made the announcement of the first cell (the Lumia) running Windows Phone for Nokia World event, which we covered exclusively in London.

Good news for MS. Not so much for the CEA. This in my view, of course. If you disagree, I'm dying to see their arguments in the post's comments.

Or the MS dropped the hand knowing that it all ends in 2012 ...