Advertising is the lifeblood of business. To sell any type of product (and do not speak only of the products of the technology market), make an advertisement that can impress the consumer, highlighting the product of a special form and may be one of the creative differences that make this product a best seller .
And that's what Sony is trying to do with this teaser of their futures tablets, the S1 and S2. They released an advertisement to promote modern and fun products, which may seem strange to some people, but who cherishes the good animation features of the proposal.
In fact, they decided to do a sort of mini-series of promotional videos. The first of five scheduled video aired recently, and there is very clear on what the tablet is. In fact, the campaign still does not make much sense of what might be, but remember that is only the first part of five. That is, the purpose of this campaign should be more clear to us all with the other videos to be published (hopefully).
Because it is a campaign of pre-release tablets, no technical detail is revealed in the campaign. Even as the first objective of this video is not present the product and its qualities, but whet the curiosity of the prospective buyer about the user experience, and how fun and different can be the use of a tablet.
Watch the first video of the campaign the player below.
