Probably the company that took more chances in this generation, with franchises for several audiences, from Assassin's Creed to Just Dance, Ubisoft is in a comfortable position to predict the movements of the console makers. According to her, we can expect price cuts coming to the Xbox 360 and PlayStation 3 later this year.
Words are the head of Ubisoft, Yves Guillemot, who indicated a decline in sales of consoles in the UK, and that price cuts are inevitable to combat this. "The UK is falling fast. Is falling, if not we consider the digital performance. This year they will continue to lower the price, "he said referring to Microsoft and Sony.
According to the head of the company, the recent price cut on the Nintendo Wii sales actually rose again and is making high-definition consoles have to chase your money, regardless of the announcement of Wii U.
Yves also commented on the arrival of the new generation is coming soon to Nintendo, but it should not take for competitors: "I always love a new generation of consoles because it's really the best way for us to be more creative. It gives you many new ways to create "
"And players are more open to innovation when a new console is coming, they do not consider all brands the same way, so they try something completely new and they experience. When the machines are already there for a long time you can always improve and enhance the quality, but you do not make revolutions in the way things are done, "he concluded.
