Apple had a big win for companies that sell content for the iPad to reverse the requirement that they signed on its marketing application store, a rare reversal for the manufacturer of the iPad.
Apple now allows content producers to set prices for subscriptions and no longer requires that they sell it in the App Store.
From this moment, users of the iPhone and iPad can read books and magazines or listen to music and watch videos purchased outside the Apple store, since there is an external link or button to purchase the content, the company said Thursday fair.
Apple will not receive any share of revenue from approved content that is acquired outside of applications.
The decision is a victory for media conglomerates who criticized the company for what they consider too rigid standards.
Apple launched its subscription service for magazines, newspapers, videos and music in February, with little support from major publishers such as Time, Time Warner, Conde Nast and Hearts.
Initially, they were angered by Apple's terms, taking about 30 percent of revenue from applications acquired in his shop with his control and data subscribers.
Was allowed to producing content establishing the price and duration of the signatures. They may also offer subscriptions through their own sites, but must follow the same terms to those who access an account with Apple. Companies have until June 30 to agree with the strategy.
