Although television is still the number one entertainment of Chinese families, a survey shows that times may be changing rapidly in the country of the Great Wall. According to data from market research firm CTR China (link translated into Portuguese), between the years 2009 and 2010 if the time spent watching TV fell 42.5% in the country, while the time spent surfing the Internet grew 44 8%.
TV is a thing of the past ...
The figures show that last year 72.8% of Chinese watched television all day, while 62.8% were connected to the network and 42.1% read newspapers. Despite their increased popularity, the Chinese on average spent 133 minutes in front of televisions, while they spent on average 155 surfing the net.
One of the reasons that explain the growth of the network in the country is offering a vast amount of programming for local TV channels on the Internet, with particular attention to some novels and transmission of the ceremonies of New Year and Spring Festival.
"The results show that respondents between 15 and 34 years are choosing to watch TV in the network, and this behavior can also be seen in the consumption of other content, " says the report. "The merger is an inevitable trend in media development. Different media outlets rely on each other and adapt to consumer tastes, "closes.
