Tuesday, May 17, 2011

In the fight against Google, Bing integrates button "Like" from Facebook


Microsoft is even willing to take advantage of the friendly relationship it  has with Facebook. According to Spanish newspaper El Pais, the Bing search engine, Microsoft announced it will incorporate the button "Like" to its results. This means that in the search results Bing, appear the recommendations of the user's friends on Facebook.


As the Business Insider site explains, one of the changes is that from the integration with Facebook's search results Bing "tanned" by the friends will appear with the photo next to them. In addition, events on Facebook will have weight in the rankings of the research done into the search engine from Microsoft. If a company posting a promotion on Facebook recently, it appears in search results made by company name. If enough people start to like a particular site, it also rises in the global ranking of research at the Bing.

A third button functionality "Like" is to share travel Bing. When a user searches for a city connected to Facebook, Bing shows who your friends' lives or visited the same locality in recent times, articles that received the button "Like." For Bing, who since 2008 when purchased Farecast, which compares prices des passages, this feature is even more interesting. According to Microsoft, quoted by El País, over 3.5 million sites have installed the button "Like" Facebook and every month to recommend 30 billion through this link button. Also according to Microsoft, 60% of people are making a search at the same time, connected to Facebook.

The news is clearly an attempt by Microsoft to win over fans of Bing as Google puts into practice its already announced Google +1. According to El Pais, the Google button can be added to any site and give the owner of the site statistics page and navigation of your data rather than