Tuesday, May 17, 2011

Orkut Gets a New Version

Seven years later, Orkut has a new look starting this Tuesday. I stayed calm because this is not another site redesign. Rather, the layout remains the same, what has changed is the mark of the social network, which continues to be a leader here in Brazil (and here comes the Facebook in the race for first place).

According to the marketing team Orkut, there was the need to modernize the brand's social network. Below the image above, it seems reasonable to say that the company's objective was achieved, as the latest brand - especially with changes in "k"- appears to be most suitable for the Internet of today.

Orkut: before and after
Sparing praise, Google says that the logo was "more body", more "daring" and more "mature. " Do you agree with it or preferred the previous version of the brand?