The Lion OS X was just the beginning. Apple has in place a plan to stop the boxes of software in their stores, as enshrined Apple Stores. In a memo sent to dealers, the company advised that they no longer display boxes known products developed by Apple. The idea is to make the space into something more profitable - an iPad or an iPhone, in view of officials of Steve Jobs.
The retail team of Apple is not stupid. They want the applications are available via Apple Mac App Store, the Mac software store. Instead of going to the store and buy a physical product, complete with DVD for installation, consumers can use the Apple ID to simply confirm the payment and start downloading. Pretty simple, as is already the iOS.
The boxes are prohibited in Apple stores
Apple Insider points out that the following Apple products are no longer marketed in the traditional box: iLife 09, iWork 09 and Aperture 3. The first two are widely used software (almost unanimously) on apple machines. The latter not so much as it has turned to professional use.
As some readers noted in the review I wrote about the Lion, the same Apple ID entitles you to install certain application on 5 different computers from Apple. This means that the sale of license Family Pack is like in their final days. She was replaced by an electronic technology much more practical to control for the Apple (in the end, we are talking about something very similar to the DRM).
And how are the collectors? Empty-handed. It is what will happen with the Brazilians who want to have the Lion in the box, on physical media. Apple promised that it will offer U.S. customers a stick with the system next month. At twice the price, however. Apple's office here did not know if the stick will be sold in the Brazilian market.
This story reminds me of when Ubisoft announced that their games would no longer printed manual, only digital. Months later, EA was the same way. How long do you give for these two software giants (after all, the game is software) also give up CDs / DVDs to install and stay only in the electronic distribution?
The retail team of Apple is not stupid. They want the applications are available via Apple Mac App Store, the Mac software store. Instead of going to the store and buy a physical product, complete with DVD for installation, consumers can use the Apple ID to simply confirm the payment and start downloading. Pretty simple, as is already the iOS.
The boxes are prohibited in Apple stores
Apple Insider points out that the following Apple products are no longer marketed in the traditional box: iLife 09, iWork 09 and Aperture 3. The first two are widely used software (almost unanimously) on apple machines. The latter not so much as it has turned to professional use.
As some readers noted in the review I wrote about the Lion, the same Apple ID entitles you to install certain application on 5 different computers from Apple. This means that the sale of license Family Pack is like in their final days. She was replaced by an electronic technology much more practical to control for the Apple (in the end, we are talking about something very similar to the DRM).
And how are the collectors? Empty-handed. It is what will happen with the Brazilians who want to have the Lion in the box, on physical media. Apple promised that it will offer U.S. customers a stick with the system next month. At twice the price, however. Apple's office here did not know if the stick will be sold in the Brazilian market.
This story reminds me of when Ubisoft announced that their games would no longer printed manual, only digital. Months later, EA was the same way. How long do you give for these two software giants (after all, the game is software) also give up CDs / DVDs to install and stay only in the electronic distribution?
