The search engines have different ways of working. This is what ensures the competitiveness in this market, largely led by Google. But in order to better target webmasters, the top three search engines have come together in a very interesting initiative. The Schema.org born bolstered by Bing, Google and Yahoo.
In the joint announcement, the searchers explain that the Internet is increasingly complex. To determine which is more or less important, nowadays the algorithms using several elements that must be strategically positioned in the source code of the pages, without appearing to the reader. Often browsers were adopting different elements to the same thing, which tends to change from now.
From Schema.org, webmasters, developers and site owners can see a vast documentation on implementation of codes that are accepted by Google and Yahoo by Bing. Gone are the story of putting the same element several times on the page because each search engine to recognize differently.
The Schema.org provides information to help structure the web pages for search engines to recognize more than 100 specific information, like names of movies, directors, companies, products, places, and so on.
The promise is that as the use of micro data (as the items are officially called) will increase, search engines will be smarter. And who benefits from this is the end user, which will search more accurate. Webmasters, get to work!
